Still Stuck Behind the Chair?
It’s Time to Lead Your Salon - Not Just Work in It.
The Salon Playbook is a 12-Week Growth Program That Helps Hair & Beauty Salon Owners Scale Their Business Using Proven Marketing Strategies, Systems, and Leadership Tools.
Stop guessing and start scaling - with a step-by-step system built to help hair and beauty salon owners grow beyond the chair.
Your 12-Week Roadmap to a Fully Booked & Profitable Beauty Business
Learn On Your Own Schedule
We know your schedule is hectic—so we made this program 100% online and available on-demand.
Watch the trainings anytime, from anywhere, on any device. Revisit modules as often as you need. Learn at your pace, on your terms.
Why You Can Trust This Program
Richard Anthony has spent over 30 years in the hair, beauty, and body art industries, building multiple 6 and 7-figure studios across New Zealand and Australia. He’s owned salons, piercing and tattoo studios, and helped countless artists and owners build businesses that work for them.
Richard is not just a coach—he’s an award-winning entrepreneur, educator, and practitioner who’s done the work, made the mistakes, and figured out what actually creates sustainable success.
Now, he’s teaching you exactly how he did it—so you can skip the struggle and fast-track your results.
This Isn’t Just Another Course -It’s a Business Transformation
If you're serious about growing a salon that supports your lifestyle, your income, and your legacy—then this is your next step.
LIMITED-TIME DEAL
The Best Investment You’ll Make for Your Business!
Unlock the Strategies to Scale Faster and Earn More – At a Price You’ll Never See Again!
This exclusive bundle includes premium courses, business tools, and marketing resources valued at over $1,200—yours FREE!
✅ The Business Success Accelerator eBook (Digital Copy – Value: $29) – Your roadmap to structuring and scaling a profitable business.
✅ Social Media Planner (Value: $29) – A done-for-you content strategy guide to attract more clients.
✅ The Ultimate Marketing Checklist (Value: $9.99) – Step-by-step marketing strategies to get more visibility.
✅ PMU Profits Digital Book (Value: $9.99) – The secrets to pricing, branding, and scaling a beauty business.
✅ The Entrepreneur’s Handbook (Digital Copy) (Value: $9.99) – A guide to developing the mindset and habits of a successful entrepreneur.
✅ Business Plan Template (Value: $49) – A structured roadmap to growing your studio.
✅ TRANSFORMATIVE LIFE MASTERY Course (Full Course – Value: $497) – A game-changing personal development program to help you master success, mindset, and productivity.
✅ SEO Prodigy: A-Z Guide to Mastering Online Ranking Course (Full Course – Value: $497) – Learn SEO strategies that will boost your visibility and attract more clients to your business.
🔥 TOTAL BONUS VALUE: $1,250+ – INCLUDED FREE WHEN YOU ENROLL TODAY!
But What Exactly Will You Gain From the 12-Week Mastery Program?
Let’s Take a Closer Look…
WEEK 1:
Crystal-Clear Vision & Goals
- Define your goals and create a 12-week success roadmap tailored to your studio.
- Conduct a business audit to identify strengths, weaknesses, and opportunities.
Outcome: A clear vision and actionable plan to grow your business.
WEEK 2:
Ideal Client Mastery
- Identify your dream clients and understand their needs, preferences, and pain points.
- Build a detailed client avatar for targeted marketing.
Outcome: Attract more of the clients you love working with.
WEEK 3
Branding Alignment
- Audit your studio’s branding (shop design, logo, social media) to ensure it reflects your goals.
- Create a plan to enhance your brand’s messaging and appeal.
Outcome: A studio brand that stands out and resonates with your ideal clients.
WEEK 4:
Pricing for Profit
- Learn value-based pricing strategies to reflect your worth.
- Develop upselling techniques to maximize revenue per client.
Outcome: Confidently charge what you’re worth and boost profitability.
WEEK 5:
Marketing Foundations
- Build a marketing calendar for promotions and social media campaigns.
- Learn storytelling techniques to showcase your artistry and studio vibe.
Outcome: A solid marketing strategy to consistently attract clients.
WEEK 6:
Social Media Strategy
- Optimize your profiles for conversions with compelling bios and links.
- Develop a content strategy to engage and convert followers into clients.
Outcome: A social media presence that drives bookings and builds community.
WEEK 7:
Systems & Processes for Efficiency
- Implement booking systems and automate repetitive tasks.
- Standardize client communication for seamless interactions.
Outcome: A streamlined studio that saves time and reduces stress.
WEEK 8:
Sales Confidence & Strategy
- Develop a consultation and sales script to confidently close deals.
- Master upselling techniques to boost revenue during client interactions.
Outcome: Increased sales and confidence in converting inquiries into bookings.
WEEK 9:
Client Retention & Loyalty
- Create a loyalty program and referral incentives to keep clients engaged.
- Develop follow-up strategies to ensure repeat business.
Outcome: A loyal client base that returns and refers others.
WEEK 10:
Financial Clarity & Growth
- Gain control of your studio’s finances with simple budgeting tools.
- Learn to reinvest profits into growth opportunities.
Outcome: Financial clarity and a plan for sustainable revenue growth.
WEEK 11:
Scaling & Expanding Your Business
- Explore ways to expand your services, reach, or locations.
- Create a plan for hiring or outsourcing to grow without burning out.
Outcome: A clear growth strategy to scale your studio’s success.
WEEK 12:
Reflection & Future Planning
- Review your progress over the program and celebrate your wins.
- Build a 6-month action plan to maintain momentum and achieve your goals.
Outcome: Confidence and clarity to sustain your studio’s success long-term.
Exclusive Resources You’ll Receive:
- Downloadable Templates & Worksheets: Easy-to-use resources for marketing, pricing, client communication, and more.
- Actionable Checklists: Stay organized and track your progress every step of the way.
- Access to a Private Community: Connect with like-minded tattoo and piercing professionals for support, feedback, and inspiration.
- Resource Library: A collection of tools and guides designed to help you implement what you learn with ease.
Is The Salon Success Playbook Right for You?
☑️ Do you struggle to attract consistent, high-paying clients to your salon?
☑️ Are you relying on word-of-mouth and hoping for bookings instead of having a clear client attraction strategy?
☑️ Do you feel like you're working too hard but still not earning what you deserve?
☑️ Are you unsure how to confidently price your services for profit?
☑️ Do you spend hours on social media and marketing with little to no results?
☑️ Is your salon brand blending in, making it hard to stand out in a competitive market?
☑️ Are you struggling to balance bookings, client management, and daily operations without feeling overwhelmed?
☑️ Would you love a step-by-step roadmap to help you scale your salon business without stress?
☑️ Do you want to be part of a supportive community of salon owners who are growing and thriving?
☑️ Are you ready to take your salon business to the next level and finally achieve the success you’ve been working for?
If you answered “YES” to even two of these questions, you’re exactly who the Salon Success Playbook was created for.
Everything You Gain with The Salon Success Playbook
This isn’t just another business course—it’s a step-by-step implementation plan designed exclusively for hair and beauty professionals who want to grow their business with confidence and clarity.
✔ A Proven, Step-by-Step Business Roadmap
No more guessing. Follow a structured plan that walks you through exactly what to do each week to grow your beauty business.
✔ A Fully Booked Schedule with High-Paying Clients
Learn how to attract and retain your dream clients who value your expertise and are happy to pay for your services.
✔ Confident Pricing & Increased Revenue
No more undercharging! You’ll learn how to price your services for profit and introduce premium packages that increase your income.
✔ A Standout Brand That Elevates Your Business
Position yourself as the go-to expert in your industry with branding that makes your salon stand out in a competitive market.
✔ A Marketing Strategy That Works
Say goodbye to struggling with social media! You’ll develop a proven marketing plan that consistently brings in high-value clients—without wasting hours online.
✔ Streamlined Business Systems & Processes
Implement time-saving strategies and automated systems that make managing your bookings, client inquiries, and daily operations easy and stress-free.
✔ Ongoing Support & Exclusive Resources
Unlike other programs, you won’t be left to figure it out alone. You’ll get:
- One-on-One Coaching & Feedback to guide you every step of the way.
- Exclusive Community Access to connect with like-minded salon professionals.
- Downloadable Templates, Worksheets & Pricing Guides to make implementation simple.
✔ A Business That Supports Your Lifestyle
By the end of 12 weeks, you’ll have a fully booked, profitable, and well-structured beauty business that runs smoothly—so you can focus on doing what you love.
If You Don’t Take Action, You’ll Stay Stuck Where You Are
You’re here because you want more for your salon—more clients, more income, and more confidence in running a business that supports your success.
But if you don’t take action now, nothing changes.
Instead, you’ll continue to:
❌ Struggle with inconsistent bookings, never knowing when your next appointment will come.
❌ Rely on word-of-mouth and hope that clients will find you, instead of having a predictable way to attract them.
❌ Undercharge for your services, afraid to raise your prices and not knowing how to price with confidence.
❌ Waste hours on marketing without seeing real results because you don’t have a clear strategy.
❌ Feel overwhelmed managing your salon, juggling bookings, client inquiries, and daily operations with no system in place.
❌ Watch competitors grow while you feel stuck, wondering what they’re doing differently.
The difference between where you are now and the thriving business you want isn’t just time—it’s the right strategy and support.
The Salon Success Playbook: A 12-Week Growth Strategy gives you the exact tools and guidance to break free from this cycle and finally take control of your business.
You don’t have to stay stuck. You don’t have to keep struggling with the same challenges.
This is your chance to level up, take action, and build the beauty business you’ve always dreamed of.
The opportunity is here—will you take it?
Join an Exclusive Community of Salon Owners Growing & Thriving
Success is easier when you’re surrounded by like-minded beauty professionals who understand your journey. When you join The Salon Success Playbook, you gain exclusive access to a community of ambitious hair and beauty salon owners who are scaling their businesses, sharing insights, and supporting each other.
Inside this private group, you’ll get:
✔ 24/7 access to a network of salon professionals for advice, feedback, and support.
✔ Live coaching check-ins & Q&A sessions to keep you on track.
✔ Insider strategies, marketing tips, and business insights to stay ahead in the industry.
✔ A space for motivation, collaboration, and learning—because success is better together.
You don’t have to grow alone—join today and become part of a community that’s as dedicated to success as you are!
