Turn your creative talent into a profitable, scalable business.
Business strategy, marketing, systems, AI and growth for Tattoo, Piercing, PMU, Hair & Beauty businesses.
You’re great at what you do. But nobody taught you how to build the business behind it.
Bookings are inconsistent.
You are visible, busy and active — but there is no reliable system turning attention into enquiries and bookings.
You’re working hard without enough margin.
Underpricing, rising costs and unclear commercial decisions can make a busy business far less profitable than it looks.
Everything still relies on you.
Staff, marketing, customers, follow-up and daily decisions all depend on the owner staying involved.
Growth creates more work instead of more freedom.
The answer is not simply “get busier”. It is stronger positioning, better decisions and systems that can support growth.
A stronger business starts with five things.
Richard’s proprietary framework gives creative business owners a practical way to understand what is working, what is weak and where to focus next.
Build a brand people remember and give customers a compelling reason to choose you — positioning, niche, brand, offer and ideal customer.
Create a predictable system for attracting and converting customers — marketing, content, enquiries, lead generation, follow-up and conversion.
Make growth financially worthwhile — pricing, margins, revenue, cash flow, client value and commercial decision-making.
Build a business that does not rely entirely on the owner — leadership, staff, culture, delegation and accountability.
Create systems that make the business easier to operate and scale — SOPs, automation, AI, customer journeys and operational systems.
Experienced, practical and commercially minded.
Richard has spent more than 30 years across tattoo, piercing, PMU and beauty. He has built, scaled and sold businesses, coached professionals across the industry, and written practical business guides for the people doing the work.
That experience shapes the coaching: direct strategy, real-world systems, clear accountability and advice that respects the creative side of your
More About Richard
Big conversations. Useful takeaways.
Conversations with business leaders and industry experts about growth, creativity, leadership and the decisions behind successful businesses.
WATCH ALL THE EPISODES HERE!Free resource
Start with more consistent bookings.
Download the Get Fully Booked Guide for practical strategies to improve your visibility, attract more of the right clients and create demand without depending on constant discounts.
Get The Free Guide
Ready for the next level?
Build the business your talent deserves.
Choose the coaching path that fits your industry, or talk with Richard’s team about the right next step for where your business is today.
Talk With Richard's team